Verizon: Fios Speed
McGarryBowen went up against the several of Verizon’s other agencies to pitch a digital experience for the launch of the the new Fios Quantum product. looking for something with an online advertising component, online video, and a social aspect.
We wanted to really showcase how much this product differed from others in the category. Fios quantum internet speeds reach up to 300 mbps, where most competitors speeds are 12 mbps. To highlight the kinds of speeds we were capable of delivering, we worked with rob cohen, director of fast and the furious to create a commercial capturing wingsuit jumpers leaping off 10,000 foot cliffs. For the social aspect, we created a behind the scenes video to explain how director rob cohen captured a wingsuit flight from a 10,000 ft. mountain peak to the front door of a suburban home.
The online experience was a facebook tab that consisted of several interactive components. Within the app you could type in your own address and have the wingsuit jumper land at your doorstep. It pulled in the commercial video, google street view, as well as your current internet speeds to create a one of a kind video that also allowed you to compare speeds and see if fios quantum was available in your neighborhood. You could also see behind the scenes video and photo highlights of the adventure.
client: verizon fios
scope: online video, digital advertising, facebook app
creative director: james wood
senior team: erin gavle, elizabeth cauvel
art direction: christopher lehr